2000: Renewal - STILL positions itself as a premium brand.The continuous growth of the past years and the expansion to new markets as such was a business success, but it also generated new demands. Being a globalised company, STILL increasingly had to face the challenges of a globalized market. This is why, STILL decided to remove weaknesses it had recognised and to enforce existing strengths.
At the turn of the millennium, STILL started a multi-million Euro investment program to optimise the production structures at the headquarters in Hamburg and to further improve the service sector which was already running well. Parallel to this, STILL increased its international production and sales capacities by takeover of matching operations. These activities were paralleled by internal quality assurance measures and the forced development of highly innovative products and services. New vehicles were developed, setting new standards in terms of economics, quality and performance. Beside this, STILL established a service concept offering the customer a scope of individual arrangements yet unseen – the PartnerPlan.
In the frame of the internal rejuvenation, the external profile of the company was sharpened as well. STILL was more and more recognisable as a globally positioned premium brand, not only with a large range of vehicles but also with extraordinarily innovative services and solutions for material flow. Due to the change from a mere production operation to being a supplier for complete intralogistic solutions, STILL could conquer a leading position in Europe supplying control of intralogistic processes.
However, in spite of its great ability to adapt, STILL stands by its traditions. Customers, suppliers, staff and associates can therefore rely on the basic values and the intentions as laid out in the company philosophy that still apply in the 9th decade of the company’s history. Today, just as tomorrow, STILL commits itself to the principal: “we want to be a benefit for everyone involved with us.”
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